Who This Course Is For

This course is designed for employment professionals who want a rigorous, systematic approach to achieving employment outcomes rather than relying on intuition or hoping for the best. It is particularly valuable for job developers and employment counselors who work with people facing significant employment barriers and want a proven framework for understanding what each candidate actually needs and how to get employers to say yes. It is equally relevant for vocational rehabilitation specialists, workforce development professionals, and employment service workers in any context where the goal is sustainable employment for people who don't easily find work on their own.  If you have ever felt that your candidates could succeed if employers would just give them a chance — this course gives you the strategic tools to make that happen.

What Makes This Course Different

The Employment Outcomes System taught in this course isn't theory developed in isolation. It has been implemented in vocational rehabilitation programs across more than a dozen US states, contributed to 60,000 job placements through jobsOntario, and has been delivered to employment professionals across four continents. The frameworks, models, and strategies you will learn have been tested in real organizations, with real candidates, facing real employment barriers. They work because they address the full complexity of the employment outcomes challenge — not just candidate preparation, but employer engagement, strategic decision making, and organizational design.

Bill Santos

I have spent more than thirty years working on a problem that I believe matters deeply — making sure that people who face the greatest barriers to employment get real opportunities to work. What I have learned in that time is that the difference between employment programs that consistently achieve outcomes and those that struggle rarely comes down to the commitment of the professionals involved. It almost always comes down to whether they have a clear, strategic framework for understanding what each candidate needs and how to influence the employer decisions that determine whether those candidates get hired. That framework is what this course teaches. I am glad to be able to share it in a format that means geography and scheduling no longer have to stand between you and access to this methodology. Welcome to Job Development Marketing Fundamentals!

Curriculum

8 Chapters · 49 Lessons

  1. 1

    Welcome and Course Overview

    1. (Included in full purchase)

      Welcome to the Employment Outcomes System

    2. (Included in full purchase)

      How to Use This Course

  2. 2

    Setting the Strategic Foundation

    1. (Included in full purchase)

      Lesson 1: The EMP Oakville Premise — Why This Approach Matters

    2. (Included in full purchase)

      Lesson 2: Question 1 — What Work Has to be Done? Understanding Quality and Quantity

    3. (Included in full purchase)

      Lesson 3: Question 2 — How Important Are Employment Outcomes to Your Organization?

    4. (Included in full purchase)

      Lesson 4: Question 3 — Who Does the Work?

    5. (Included in full purchase)

      Lesson 5: Question 4 — Do We Truly Value Meeting the Employment Objectives?

    6. (Included in full purchase)

      Lesson 6: Section 2 Worksheet — Setting the Strategic Foundation

  3. 3

    The Employment Outcomes Framework

    1. (Included in full purchase)

      Lesson 1: Introducing the Employment Outcomes Framework

    2. (Included in full purchase)

      Lesson 2: The First Element — Employability

    3. (Included in full purchase)

      Lesson 3: The Second Element — Access

    4. (Included in full purchase)

      Lesson 4: The Third Element — Credibility

    5. (Included in full purchase)

      Lesson 5: The Three Elements Scale — Assessing Every Candidate

    6. (Included in full purchase)

      Lesson 6: Section 3 Worksheet — Applying the Three Elements

  4. 4

    Employment Barrier Profiles

    1. (Included in full purchase)

      Lesson 1: Introducing the Four Employment Barrier Profiles

    2. (Included in full purchase)

      Lesson 2: Profile A — The Candidate Who Can Get Their Own Job

    3. (Included in full purchase)

      Lesson 3: Profile B — The Candidate Who Should Be Able to Get a Job But Cannot

    4. (Included in full purchase)

      Lesson 4: Profile C — The Candidate Who Wants to Work But Lacks Competitive Skills

    5. (Included in full purchase)

      Lesson 5: Profile D — The Candidate Who Is Not Motivated to Work

    6. (Included in full purchase)

      Lesson 6: Influencing the Employer — Why Agency Intervention Matters

    7. (Included in full purchase)

      Lesson 7: Matching Profiles to Job Placement Strategies

    8. (Included in full purchase)

      Lesson 8: Section 4 Worksheet — Profiling Your Caseload

  5. 5

    Intervention Strategies and Service Delivery Models

    1. (Included in full purchase)

      Lesson 1: The Two Intervention Types — Developmental and Marketing

    2. (Included in full purchase)

      Lesson 2: The Job Readiness Model — How It Works and When It Works

    3. (Included in full purchase)

      Lesson 3: The Limitations of the Job Readiness Model

    4. (Included in full purchase)

      Lesson 4: The Placement Ready Model — A Different Starting Point

    5. (Included in full purchase)

      Lesson 5: The Placement Ready Model — Influencing Employers

    6. (Included in full purchase)

      Lesson 6: The Cognitive Model — Understanding Chronic Unemployment

    7. (Included in full purchase)

      Lesson 7: The Cognitive Model — Building Thinking Skills

    8. (Included in full purchase)

      Lesson 8: Choosing the Right Model — Matching Models to Profiles

    9. (Included in full purchase)

      Lesson 9: Section 5 Worksheet — Applying the Service Delivery Models

  6. 6

    Choices and Market Strategy

    1. (Included in full purchase)

      Lesson 1: Introducing the Questions of Choice

    2. (Included in full purchase)

      Lesson 2: The Nine Choices — A Complete Strategic Guide

    3. (Included in full purchase)

      Lesson 3: Building Your Market Strategy — Integrating the Nine Choices

    4. (Included in full purchase)

      Lesson 4: Section 6 Worksheet — Defining Your Market Strategy

  7. 7

    Marketing Exchange Theory and Employer Engagement

    1. (Included in full purchase)

      Lesson 1: Marketing Exchange Theory — How Employer Hiring Decisions Are Made

    2. (Included in full purchase)

      Lesson 2: The Job Developer as Bridge Builder — Making Exchanges Happen

    3. (Included in full purchase)

      Lesson 3: Key Employer Needs — What Every Employer Actually Wants

    4. (Included in full purchase)

      Lesson 4: Features and Benefits — Describing Value Compellingly

    5. (Included in full purchase)

      Lesson 5: The Need Feature Benefit Triangle — Connecting Solutions to Needs

    6. (Included in full purchase)

      Lesson 6: Managing Costs and Benefits — Maximizing Perceived Value

    7. (Included in full purchase)

      Lesson 7: The Seven Rules for Employer Engagement

    8. (Included in full purchase)

      Lesson 8: Section 7 Worksheet — Applying Exchange Theory to Your Practice

  8. 8

    The Job Development Process

    1. (Included in full purchase)

      Lesson 1: The Job Development Buying Process — How Employers Buy

    2. (Included in full purchase)

      Lesson 2: The Four Stage Job Development Process — Prospecting, Needs Analysis, Selling and Follow-Up

    3. (Included in full purchase)

      Lesson 3: Reactive versus Proactive — The Critical Difference

    4. (Included in full purchase)

      Lesson 4: Handling Employer Objections — Recognition, Forestalling and Responding

    5. (Included in full purchase)

      Lesson 5: Section 8 Worksheet — The Job Development Process in Your Practice

    6. (Included in full purchase)

      Lesson 6: Course Completion and Next Steps

You Already Know The Mission. Now Get The System.

Employment professionals who consistently achieve outcomes for people with significant employment barriers don't work harder than everyone else. They work with a clearer framework. Job Development Marketing Fundamentals gives you that framework

$85.00

Enroll now